Brand Romania has a funding problem.

by | Feb 26, 2024 | _Opinii

Brand Romania has a funding problem. The famous General Patton is credited with the following quote: ‘if everyone thinks alike, someone is not thinking’. Following the general’s logic in the context of Romania and specifically related to tourism or...

Brand Romania has a distribution problem.

by | Jan 11, 2024 | _Opinii

Brand Romania has a distribution problem. Bear with me today; this text will be long but worth reading. In the almost 30 years of working as a designer and consultant for domestic or international brands, I have learned that no product or service, no matter how good...

21st century opportunities

by | Oct 16, 2023 | _Opinii

21st century opportunities If we take 1990, the 20th century, as the starting point for Romania’s “change of face”, we can see that 33 years of various transformations have passed over us. So have the entrepreneurs, companies and brands – not...

29 years of branding and design

by | Oct 10, 2023 | _Opinii

29 years of branding and design At the end of September, we celebrate 29 years of uninterrupted activity; we have worked and had a lot of fun, suddenly or one by one! The fault of founding Branzas Design in 1994, when I was still a student, belongs to me, but the...

I think I got fed up with the brands.

by | Mar 3, 2023 | _Opinii

I think I got fed up with the brands. Although the internet is full of articles and consistent opinions about logo/visual identity vs brand – in the sense that a product or service that has a visual identity is not necessarily a brand, especially if it is in the...

Show me the money!

by | Feb 17, 2023 | _Opinii

Show me the money! In the movie Jerry Maguire, Tom Cruise plays a sports agent who is restarting his career based on idealistic principles that downplay the almighty dollar and promote relationships. The only problem is that the athletes are looking for money. In an...