We always maintain
I think I got fed up with the brands.
Although the internet is full of articles and consistent opinions about logo/visual identity vs brand […]
Show me the money!
In the movie Jerry Maguire, Tom Cruise plays a sports agent who is restarting his career based on idealistic principles […]
Is there a need for ethics in branding?
Brands are a symbolic, intangible construct, born in their modern sense from the need to sell […]
How important is the brief?
For a designer or brand consultant, the brief is good as long as it is short and to the point. However, when it goes […]
Brand Romania – Workforce scarcity in tourism.
since the 1990s, Romania has had an incredibly consistent emigration, which […]
Consequences of tourism commodification.
“A fact about which the spectator of the show allows himself not to speak for three days […]
Romania-Considerations regarding tourist or nation brand.
„Romania does not exist on their perceptual map. It is neither good nor bad. Simply put […]
Domestic tourism in Romania.
Let’s do an imagination exercise and get drunk with cold water, imagining that: – The state does not give […]
The question of Romanian tourism.
Tourism in Romania is closely linked and conditioned by several elements. I take them one by one […]
Romania: What is (y)our plan?
According to Peter Drucker, whose writings have contributed to modern corporations’ philosophical and practical underpinnings […]
Romania: an inclusive or extractive society?
All forms of institutional and personal manifestation are directly related to the type of […]
Who is really interested about Romania?
What is certain is that you cannot change the image of a place (city, region, country) without […]
Country branding communication.
The communication messages about Romania initiated by the successive administrators since 1990 were punctual […]
Nation Branding. Controversies.
The most documented approaches to defining the country (or nation) brand belong to Simon Anholt and Keith Dinnie […]
Destination and image.
A destination acquires a particular image, therefore a predominantly symbolic function. If, until a certain point […]
Before branding, debunking the brand.
Pragmatically speaking, today’s world has become a huge globalized market, a global hypermarket […]
Visual identity, country brand, an introduction.
Part and vector contributing significantly to the creation and functioning of a brand, the visual […]
The article’s title is a truism – who doesn’t know that brands sell – but it hides some pitfalls. The first pitfall is […]
Live your potential.
Recently, I had the pleasure (really, I don’t throw words in the wind) to tell the middle and upper management […]
I need to exist; therefore, I am virtue-signaling
I get headaches from so much “virtue signaling.” It seems that even LinkedIn has become […]
Designers are not complaining.
Horeca is closing again due to rising incidence of COVID 19 and everybody in the industry (incl. in Romania) is complaining. They are out of business, they […]
After this pandemic madness and the mask’s hysteria, the political and administrative stuttering, something should happen. Something that can […]
Put your best foot forward.
I have a problem with indecision, stuttering, avoiding responsibility, and making political decisions. Those decisions that try to hold with the hare and […]
Romania after the virus.
We have all “become aware” of the COVID 19 virus that has installed itself instantly in our lives, radically changing, overnight our perceptions and […]
The Principles of “Good Design”. Design ethics.
I’d like to begin with an excerpt from an interview with Dieter Rams from […]
A message to creatives.
This is a message to my fellow designers, strategists and creatives. Clearly, society is on the brink. Meaning that is unstable […]
Do we hit the brakes or we go full speed?
It is time to choose. Preserve a status quo (which is not a status quo, by the way) or go on? Hide […]
The need for strictness and frugality.
These days, more than ever, I am inspired by my preferred Stoic philosophers. Frugality […]
I don’t know if I am just unlucky or the surrounding world is just like it is, everywhere you turn your head. What I see is tons of so-called […]
Priorities. Do we really know them?
When Notre Dame burned a lot of money from donations poured in from the most potent and […]
If I were to describe myself accordingly to the new (modern, actual, now!, hip) self-appreciating titles I am a uber senior designer chief creative director […]
Write an article. Why? I’m a designer.
I’m a designer but I got used to writing. For designers, it’s the uncured (yet) disease of the century […]
New people for new times
It’s far for me to deal with the politics of any party or candidate. I haven’t written about communication in politics and administration in years, as I didn’t […]
“No man was ever wise by chance”
That phrase is attributed to Seneca (Lucius Annaeus), one of the greatest Roman Stoic philosophers who, together with Marcus Aurelius […]
I sit in my office on the same chair since ’98. It served me well for 21 years and it will probably for another few. You know, it is the classic office […]
Designing 25 years.
Instead of celebrating this month 25 years of my company with great pictures, lots of fake nice words, lots of thanks (mom&dad and pet included), a long […]
Branding is dead, long live design. Think a little about that.
As most of us know branding is a so-called marketing discipline encompassing (brand) […]
Trick or treat
We read, and we keep reading. We even share the news about the workforce crisis, that we can’t find people who are both skilled and willing to work […]
When I was very young and I was preparing for college I worked for two years with my teacher to get the necessary skills for admission: object and […]
Being agile. Or scrum. Or whatever.
Just a short notice because I just remembered my first years since ’94 with my company when […]
Do we (want to) afford quality anymore?
In addition to my friends’ Dan Koblicska article, I just want to add a few more lines. For the vast […]
The creative aka designer’s mind is working just the same regardless of what he/she is doing: packaging, corporate identity, UX/UI, whatever. The […]
Even in these times, when we’re all searching for cheap things and we surf the internet looking for the […]
Pre-packaged branding dot com
Well, that’s a long-short story. After a few meetings with startup owners, shakers and movers and receiving (almost) the same question I decided […]
Disrupting everything, now ?
Disruptive in business: Relating to or noting a new product, service, or idea that radically changes an industry or business strategy, especially […]
Clients who dare ditching the pitch
I’m a fundamentalist if it comes to pitching. It’s often the wrong process for the wrong goal. Pitches were invented to make big corporations establish long […]
Mountain Ethics – The Mountain Hiking School
Vara aceasta, timp de mai bine de o luna, a avut loc Şcoala de Mers pe Munte în organizarea […]
“Untold” Cluj Brand – With an Exclamation and a Question Mark
This article was inspired by a lady and her pertinent comments on facebook, by the pros and cons [..]
The Old Marketing Paradigm – Sinteza Magazine – July 2015
Thanks to those from Sinteza for their constant interest in the phenomena of our society.
The PR Industry – Delicate Payment Issues
„Agencies are fighting all alone to do themselves justice, and risk losing business opportunities because […]
Construction Materials. Branding and Marketing
We are publishing a new White Paper, this time dedicated to an extremely topical economic […]
Tășuleasa Social – Another Kind of Protest
For the title, I was inspired by this article, written by Diva în Bocanci. Amazing title, amazing […]
Via Maria Theresia Marathon Films – A Special Event in Bucharest
On Monday, the 15th of June, Tășuleasa Social presents Via Maria Theresia: Rediscovery […]
Tășuleasa Needs a Cool and Competent Communicator
Tășuleasa Social (basically known by everyone as Tășu) needs a project-based communicator. For now […]
Deforestation – Untold Truths
On Saturday, people took to the streets in several cities to protest against illegal logging, deforestation, the Austrian Holzindustrie Schweighofer organisation, President Johannis and many more. I also […]
The IT Industry – The Future of the Employer Brand
Today I inaugurate something that I want to become a series of articles on well-defined topics, entitled […]
Subliminal, Motivational – “Pioneering Courage”
I will allow myself to quote something from Mr. Pleșu. “But all this fabric woven with misunderstandings […]
Polenta Baked in the Oven
With 3 kinds of cheese and 3 whole eggs mixed in the composition. Leave it to cool and cut it into slices. You can also add a little garlic on top. And now for a little bit of advertising, the […]
Since Băsescu Was Elected Everybody Thinks They Amount to Something Great
Around the time when Mr. Basescu won […]
What I Used to Eat When I Was a Child
I started making a list a few days ago with everything that I used to eat as a child, either made by my mom or by my grandparents. Most often by my […]
A Very Simple Explanation
A very logical explanation by Mr. Dinu about what is currently happening with the economy. In terms of marketing, branding and design domains, no one should be surprised of how they are still in the early stage of development […]
How to Not Waste Time (On a Meeting)
Willingly or unwillingly, I enter my 21st year of “minding my business”, totalling thousands of hours of presentations, meetings on projects and […]
A Wine from Turda – A Hypothetical Case
We had lots of fun last fall with a branding and packaging project for a local wine that was […]
Branzas – 21 Years
We are starting our 21th year of uninterrupted activity. As it has always and forever been the case, we are branding and design consultants.
Romanian Country Brand. Again.
Iqads honored me with a rather harsh series of questions about our as of yet unspecified country brand. We started on the premise that […]
“Wait a Sec Until I Take It Out” – Transylvanian Blues
Last night we saw a wonderful concert – Nightlosers (I bet they are used to staying up late). They also […]
(Very) Short Treaty on Observing Clients – by Sorin Tranca
I read Mr. Tranca’s article and I resonated with some of the situations described there. Not with all of them though. I guess we were lucky […]
Let’s Assume That… – Two Scenarios
Scenario no. 1. Let’s assume that I’ll change the following things in my company: 1. I arbitrarily increase my employees’ incomes […]
Decât o Revistă – Somewhere It Feel Good to Be Living
The Cluj identity and its potential for promotion through a city brand, seen by Bogdan Brânzaş, a Cluj resident […]
The Red Spaniards
Ever since I travelled to Spain in 2011, I found that you can (almost) never go wrong when buying a Spanish red wine. In the month when I travelled […]
Three Words: Alex. Mușat. Blues.
Last Friday, at the first edition of Cluj Blues Fest, I attended a big day recital of a 19 year old boy. He wasn’t even on the poster, the organisers decided […]
Macovei – The Foot Point
Is it just me, or is this a “strange” coincidence? Last night I saw some videos on TV with different individuals coming in and out of the […]
Life for Via (Road) Maria Theresia
A historic road in the Călimani Mountains is being rebuilt by volunteers with their own hands. On August 16, people will run on Via Maria Theresia […]
We Dig Our Own Graves
I am writing the following as a citizen, as a parent, as a nature lover and, last but not least, as a member of the management committee of the most […]
Wannabe Presidents Aren’t That Good at Communicating
Silly me, last week I asked via e-mail and by using the forms posted on the websites of the four main […]
Safe mode – Courage. Innovation. Creativity.
“Courage. Innovation. Creativity.” Three words from the The Explanatory Dictionary of the […]
20 Years of Branzas
We turned 18 two years ago, thus reaching adulthood, but we added to our experience in the design department in the meantime. :)) So today we are going to throw a little party. I will enjoy […]
An Obsession with Rigour or a Lack of Imagination and Commitment?
Flooring – the rigorous ones would probably look it up in an explanatory dictionary to see what it means. Anyway, flooring consists […]
I’ve known for a long time that design juries and competitions don’t make much sense. There is no point in explaining why, those of you who work in the […]
The press and the online are filled with articles and photos of the widespread robbery that is taking place in the forests of Romania, even in reservations, national parks or […]
CSR – Mandatory Positive Impact on the Community
The European Commission has released a new statement on CSR policy. The EC emphasises […]
CSR – PR Campaign or Responsible Behaviour?
Let’s start with the definitions. CSR, which stands for Corporate Social Responsibility. I did a simple search on the internet and I typed “CSR definitions” to find […]
About the Idea of a Personal Brand – There’s No Such Thing
I could write at least 200 pages with explanations, sources, etc. about this “problem”, but there’s no point in that. So, I will give you some […]
Sulphur as Expensive as the City of Cluj
The other day I did a “reconnaissance” hike in the Călimani Mountains on a segment of Maria Theresia Road, together with the gang from Tășu […]
Voltaire, the Sociologist
“To succeed in the world it is not enough to be stupid; you must also be well-mannered.”
Oh, how much I keep up with the world by reading the news, aggregating information from Facebook […]
Kafka’s Shadow at the Bank
I recently heard the following story. I will just pass it on with a few comments here and there to simply […]
I never liked this guy as a writer, I have no idea why. However, I found this on the cover of a book, I really liked it, so I took a picture […]
The Worst Branding Advice – Which You Definitely Hear All the Time
Brands speak, just like people do. Talking and […]
Term – Definition
The fixed date on which an obligation is fulfilled or something is done, according to an agreement, a decision or a prior requirement. In case some […]
The Best Branding Advice – That Nobody Will (Probably) Give You
Imagine that you are either the owner of a business, the executive director, or the marketing director […]
Top 50 Romanian Brands 2013 – Another Interpretation
The ranking is based on a study done by the research company Unlock Market Research […]
A Positive Signal for Romanian Entrepreneurs
Recently, a company was forgiven by the government for not paying an exorbitant amount […]
I’m Not Going to Slap You If You’re Different
I was talking to someone today about how diverse people are, how diverse are their opinions, their […]
Pro Bono or Money for the State
As some of us already know, the National Agency for Fiscal Administration “is rocking” a new visual identity as a result of an auction […]
Avram Iancu’s Airport
Breaking news: The Airport in Cluj will be called the Avram Iancu Cluj Napoca International Airport.
Avram Iancu would not have dreamed that […]
19 Years or Branding and Design
In the image below you can see a cool gift we received from our colleagues on our company’s 19-year anniversary […]
The National Agency for Fiscal Administration – Second-Hand Shopping
Am primit pe adresa de office a firmei un e-mail trimis de o oarecare doamnă de la ANAF în care nu scria […]
The New Public Agenda
I am beginning to notice that unorganised public opinion, made up of various kinds of NGO-type organisations, is beginning to make its voice […]
Others Also Need Special Laws
Since it is very trendy, because of “special” interest, to pass special laws that would only benefit a single company, I propose that, with the help of a law that should be enforced by the parliament immediately, without any special commissions, and written […]
Manipulation or Communication!? – Larisa Ghițulescu on Roșia Montană
Larisa Ghițulescu wrote about the manipulation […]
Some things can’t be bought with money. Obtaining certain “things” (facts, people, benefits, contracts, etc.) simply has no value due to the adverse and perverse effects resulting from the conditions set for […]
Chuck Norris. Philosophical.
Did you know that Chuck Norris has already succeeded in counting to infinity twice?
Design That Lasts
In 1958, the perfume Madame Rochas was released, the packaging of which was made by the now famous designer Pierre Dinand. At that time […]
Thank you, Andrei Crivăț, for the invitation to participate in the debate at TIFF House on the topic of the Cluj city brand. Good initiative […]
The Blank Page of Any Designer
All creators, be they writers, artists, poets or designers, invariably begin their work with a “blank page”. It’s the nightmare […]
Swimathon Cluj 2013 = 2.142 Trees!
The oxygen a human need in a year is produced by seven mature trees […]
Swimathon Cluj 2013 – Really Cool!
Really good numbers: the Tășuleasa Social team, consisting of 14 people, built 244 […]
Dracula Reloaded, a New Leaf
For a long time, we all avoided at any cost to put Dracula in the spotlight, as a vector of […]
Down the Drain!? The Old Marketing Paradigm
The marketing paradigm – the one we all know – has been long gone, but it is not easy for us to accept […]
No Day Without Blues
I started listening to music at the age of 12-13, I have “my old man” to thank, as I was referring to him then, because he had hundreds of tape recorders […]
Country Brand? A Short Romanian Story (With a Punchline)
I will start by saying that I will not specify the city where the short story took place so as […]
1% for the City’s Marketing
It’s not a rhetorical question: do cities need marketing or not? What about branding? Communication, lobby, PR!? The vast majority […]
The Genesis and the Evolution of a Brand
Many years ago, we defined ourselves as “Designers and consultants”. Then, together with our […]
Money for nothing…
…and checks for free. No, I’m not going to write about Dire Straits, even though I like them very much, but about how people “expect free stuff” […]
Useful / Useless Marketing
It’s an axiom, all products tend to look for ways to become brands. It’s only natural, in this way you can ask more from consumers (price), you can aspire […]
I Count My Apples Alone.
I wonder, of course rhetorically, what would happen if starting from today I wouldn’t attend to the apples from my garden each year – take notice […]
It is very often the case that invitations to a pitch do not contain an indication of the budget, the pre-selection of agencies being in fact made […]
In the first part of this year, two events happened to me that have honoured and obliged me. In chronological order: Alin Uhlmann Ușeriu […]
Short Communication Guide When Dealing with the State. For NGOs.
Lately, I have noticed that more and more NGOs […]
Top 10 Causes for the Decline or the Death of a Brand
There is no specific order or priority in […]
Innovation + Brand = 90% BS
The term “innovation” has caught up with the word “brand” in terms of how popular it is and […]
The Ghost Town. A Brand.
Anyone who has wandered around in Cluj knows that in the summer the city is as quiet (or dead) as Bistrița or Zalău. The explanation is simple, the students […]
Let’s Check This Off the List As Well – Actual Training Reloaded
I am again writing about training, based on a personal finding and a short online exchange of ideas […]
Atiya – A Beautiful Gift
As the name implies, Atiya means “present” or “gift”. Atiya is the new Home & Design product line from Becker Romania, a subsidiary of […]
I start from the presumption that the training of marketing executives, whether juniors or seniors, must necessarily come after a formal […]
Non-Branding Branding – Phillip Morris vs. Altria
The transformation of Philip Morris International into Altria is an interesting and […]
Spa Tourism. Again???
The “new strategy” for stimulating spa tourism that is foreshadowed at the tourist product level remains the same one that we’ve been mentioning and justifying […]
Communication Exercise: Save Roșia Montană vs. RMGC and What Will Come Next
I wrote about the communication exercise […]
A Yellow-ish-Orange Story
The story of Gălbenel (Yellow-ish, in literal English translation) is a simple one, like any story […]
Roșia Montană, a Place at the Edge of a Cliff.
188,000 Romanian Lei a Month for Consulting
Earlier, I repeatedly stated publicly that I am […]
Demystifying the Fees of Branding Agencies
In general, “talking” about fees and money, both from the point of view of agencies and clients, does not […]
The New Branzas Website – Our Gates are Wide Open
Our new website is “up”, at the same address as before, www.branzas.ro, it was developed […]
I planted trees in Pietroasa.
Where did you plant last?
Ursus Pils – An Image as Powerful as a PowerPoint
Once upon a time, this image was as powerful as a 100-slide PowerPoint on positioning and strategy. I’m curious how valid it is today […]
The Story of Jack-in-the-box.
In the summer of ’96 I had just finished the rebranding project of Ursus (the first one), the national launch had already been done in […]
Content vs. Exposition
About 3 years ago I was having a very heated discussion with a distinguished journalist (hello, Larisa) on marketing and economics about content versus campaign, in the context of marketing […]
Ursus Pils Is Back, as Green as Always.
It’s official, Ursus Pils, or, as it was once […]
There Is Another Way
In order to move directly to the subject, object, and actions – you know what they say about talking too much – each of us should realise that there […]
What Is the Correct Way to Hike?
To walk, to step, it seems like the same thing. But when you are walking on a mountain you only do it a certain way. The variables are innumerable […]
Cluj is a really lucky city. Or it probably just got there by itself. Both of these idea […]
Electoral Campaign Finish
This winter I was not interested in the parliamentary elections, for various […]
An Awesome Film
A handful of people, fairy-tale-like locations and heartfelt stories about mountains […]
People Will See…
“People only see what they are prepared to see.” Ralph Waldo Emerson […]
The Noises of the Forest
The other day I wandered around the mountains for a bit. At one point I was […]
Cool Things at Tășu. Like Always.
Cool Things at Tășu. Like Always.
Given that actual Roman orgies took place here, I barely managed to take any pictures, and the few I took are not even that […]
We Want a Designer. Only One.
The “job description” of our future colleague should sound something like this: […]
18 Years. 27th of September 1994-2012
Today we celebrate 18 years of activity. I don’t know if it’s a little or a lot!? In many ways it’s a lot. However, we believe that there is still a lot to do […]
20 Years of Vitrina
In the beginning I also worked at Vitrina for about 2 years, between ‘92 and ‘94. I was among the first, or perhaps even the first hired designer […]
The Visual Identity of a Party
Brief remarks about the logo of a new political party / alliance, the Right Romania Alliance: ARD – Acronym for the Romanian Development Agency – an institution […]
Politics. Business. Personal branding.
In the rare cases when I am interested in politics, I examine what happens through the prism […]
Dearly, for the students.
Every year, in May and June, I am bombarded with questionnaires, questions and requests to express my professional opinion on topics […]
Politics yet again. Communication?
It’s official, we’re in the middle of an election campaign. Messages about what candidates will do abound, as do messages about their […]
Our new website – in the making
I am writing a brief for our new website. It will be a project open to everyone who wants to participate. Coming soon, on the blog and […]
Usefulness. Design. Distinction. That’s it.
iPen for iPad, a beautiful object of minimalist design Apple’s well-known, unique style and a very good practical utility, far better than […]
About CSR in a pragmatic way.
I don’t think anyone has any doubts about the reasons for CSR projects: to put companies and/or brands in a favourable light (and) through “social responsibility: actions. Let’s not ignore what is already obvious […]
The work that has to be done in order to get hired
I read an interesting article about the new ways of employment that are looming on the horizon. I tend to agree with the writer of the article […]
Adventures in the online.
Neither I nor my colleagues are web design specialists. However, we are specialists in design, we have a trained eye, we have a lot of experience […]
Alien vs. Predator and vice versa.
Trademark vs brand and vice versa. Product/service vs. brand and vice versa. Brand vs. product/service. Why do I mention all these […]
The brand’s consistency.
A short story. During the five years of partnership with Interbrand, the global branding and design company, I found out and I learned […]
About published articles
It’s been fifteen years since I wrote my first “something” about branding, design and the company I run. Since then I have had the pleasure […]
Wherever I went to, I have always been proud to be Romanian
Forbes: What did you do for Romania? I paid my taxes correctly, I did not deceive the state, I did not […]
Communication exercise no. 4: RMGC and SRM
From a communicational point of view […]
NGO – Branding and communication
On Monday, March 5th, starting with 6:30 pm, I will talk about branding and communication for […]
Branzas for Fundatii Comunitare
Fundatii Comunitare, www.fundatiicomunitare.ro, finances projects that are useful to various communities. The organization has a national […]
About the brand of Transylvania, at Transilvania L!ve
An informal and pleasant discussion with Marius Bența about the brand of Transylvania – if it is, it is not […]
We are looking for a writer
As it is well written in the title, we are looking for at least one more collaborator, a writer. Not a copywriter. We are not looking for a copywriter […]
Communication exercise no. 3: RMGC and SRM
Since my last examination of the communication […]
Tasuleasa Social, a very dear project of mine
Tășuleasa Social, Tășu for those who are close to it and its fans, represents a real phenomenon in […]
Communication exercise no. 2: RMGC and SRM
The events that have recently happened have encouraged the people and the organizations that support SRM to take to the streets and […]
Romania equals product. Only after that, it can be called “brand”
The statement “Romania does not have a brand” is wrong. Romania has a brand, both in terms of tourism and as a country. A negative brand […]
Political. Political man.
Politics is one of my concerns only when it comes to marketing, communication and public behaviour. What I can observe is an obvious lack of structured and pragmatic thinking […]
Romania’s national brand – once again
I was pleased to note that the Ministry of Tourism recently changed Romania’s tourism brand […]
Communication exercise: RMGC and SRM
At this specific moment (date and time) when I started writing this analysis, the petition “Let’s Save Rosia Montana” has been signed […]
Quite often, I am struck – I think it’s the right word – by the acceptance of managers and marketing directors that, today, the online environment is all that matters, namely: To run “branding” […]
Brands do not have a warranty certificate.
A few years ago we had the opportunity to create for Standard & Snacks some product identities which […]
Design on shaky grounds
In a broad sense, “design on shaky grounds” happens when a valuable or growing company tries to modernize its product/service identity by resorting […]
Rebranding – mantra
For many years, branding agencies have positioned themselves in the media with their own PR, using the word/notion of […]
Brand (design) esperanto
Or how and why designers need to make some changes (and some of them even make them). Being a designer is one of the most complex, difficult […]
Austerity vs reason
A question that deserves all the attention is: “If in times of crisis or recession one of the first measures of austerity of companies is to […]
An analysis of the touristic “brand” of Romania
A brief analysis of the recent developments of the brand identity for […]
How does a branding agency change in a market that has become a “the niche of a niche”?
When branding is no longer a […]
Once upon a time, not long ago, Romanian businesses reported, annually, extraordinary double-digit profits and growth. I heard about impressive market […]
Why are the bells NOT ringing (Mitica)?
This is a paraphrase of a famous Romanian movie line which is very true at the moment. The […]
17 years of Branzas
On September 27th, Branzas turned 17 years old. For me personally and for us, it means a lot, from the point of view of all our […]
We have no storage space!
Before 2000, Branzas participated in two competitions organized by the Romanian Foundation for Design. The awards we received […]
Is branding changing?
It’s a rhetorical question, of course, it’s changing. With the rationalization of budgets and its direct […]
Put the designers to work!
Spec work involves those practices against the ethics of the design profession that mainly include free pitches […]
About ex-communist brands, once again
First of all, I should start by making an observation. In the communist era, it is difficult to […]
About Spec Work
Spec work or speculative work is an increasingly common phenomenon that is usually manifested by the request to make a project […]
Romania’s national brand
The news abounds with articles such as this one that can be found at […]
I yell, therefore I am
Due to my job, I am an avid walker among store shelves. I analyse the packaging, the brand […]
”What is the professional background of your people?”
This is the question that a client has recently asked me. I asked him: ”What are you referring to […]
Screw-overs are getting easier and easier
The communication industry today is no exception to smaller or larger screw-overs. The funny thing is that they reach such low levels that everything […]
Who takes care of the brands?
Everyone is facing a crisis. The consumer makes savings, increases interest rates on loans, decreases sales, and the market is flooded with […]
CEC – a hybrid
I recently witnessed the relaunch of CEC under the new name of CEC Bank. Strategy or not, from the House of Savings and Consignments […]
The weak points of the stock exchange
”The brand is made by people and it is difficult to have a brand that is better than people […]
A little less meat from now on
Not that long ago, I was writing in an editorial about the dairy industry going down vertiginously. In the meantime, I have updated my information […]
We have Gauss on sale
I think the vast majority of people know something about the Gaussian curve – that graphical […]
Ten bedtime stories
We want to be well. Immediately, effortlessly, we look for the simplest, most convenient, cheapest […]
Lard on sale
Why are Romanian cosmetic brands (brands) sold at ridiculous prices compared to the ”foreign” ones? Because they sell […]
What have I lost in the last 15 years?
Recently, for some reason, I ”dug” into the company’s archive and found a bookcase marked ”Contracts […]
Romania’s national brand reloaded
Infrastructure at the level of the Middle Ages. Poor or non-existent public toilets. The Dracula Hotel from Piatra Fântânele – the ultimate […]
Did the milk spoil?
My friends who work in various industries tell me that sales of consumer goods are falling. Banal. Nothing new under the sun. Let’s take a […]
Small guide for hotel management
Take a hotel from a touristic guide or from the internet. Dial the telephone number, listen to the more or less nice voice of the receptionist […]
To be in perfect shape. Always. With perfect curves, small waist, long neck, upright posture, taller, freer, more beautiful. But especially to […]