Although the internet is full of articles and consistent opinions about logo/visual identity vs brand […]

In the movie Jerry Maguire, Tom Cruise plays a sports agent who is restarting his career based on idealistic principles […]

Brands are a symbolic, intangible construct, born in their modern sense from the need to sell […]

For a designer or brand consultant, the brief is good as long as it is short and to the point. However, when it goes […]

since the 1990s, Romania has had an incredibly consistent emigration, which […]

“A fact about which the spectator of the show allows himself not to speak for three days […]

„Romania does not exist on their perceptual map. It is neither good nor bad. Simply put […]

Let’s do an imagination exercise and get drunk with cold water, imagining that: – The state does not give […]

Tourism in Romania is closely linked and conditioned by several elements. I take them one by one […]

According to Peter Drucker, whose writings have contributed to modern corporations’ philosophical and practical underpinnings […]

All forms of institutional and personal manifestation are directly related to the type of […]

What is certain is that you cannot change the image of a place (city, region, country) without […]

The communication messages about Romania initiated by the successive administrators since 1990 were punctual […]

The most documented approaches to defining the country (or nation) brand belong to Simon Anholt and Keith Dinnie […]

A destination acquires a particular image, therefore a predominantly symbolic function. If, until a certain point […]

Pragmatically speaking, today’s world has become a huge globalized market, a global hypermarket […]

Part and vector contributing significantly to the creation and functioning of a brand, the visual […]

The article’s title is a truism – who doesn’t know that brands sell – but it hides some pitfalls. The first pitfall is […]

Recently, I had the pleasure (really, I don’t throw words in the wind) to tell the middle and upper management […]

I get headaches from so much “virtue signaling.” It seems that even LinkedIn has become […]

Horeca is closing again due to rising incidence of COVID 19 and everybody in the industry (incl. in Romania) is complaining. They are out of business, they […]

After this pandemic madness and the mask’s hysteria, the political and administrative stuttering, something should happen. Something that can […]

I have a problem with indecision, stuttering, avoiding responsibility, and making political decisions. Those decisions that try to hold with the hare and […]

We have all “become aware” of the COVID 19 virus that has installed itself instantly in our lives, radically changing, overnight our perceptions and […]

I’d like to begin with an excerpt from an interview with Dieter Rams from […]

This is a message to my fellow designers, strategists and creatives. Clearly, society is on the brink. Meaning that is unstable […]

It is time to choose. Preserve a status quo (which is not a status quo, by the way) or go on? Hide […]

These days, more than ever, I am inspired by my preferred Stoic philosophers. Frugality […]

I don’t know if I am just unlucky or the surrounding world is just like it is, everywhere you turn your head. What I see is tons of so-called […]

When Notre Dame burned a lot of money from donations poured in from the most potent and […]

If I were to describe myself accordingly to the new (modern, actual, now!, hip) self-appreciating titles I am a uber senior designer chief creative director […]

I’m a designer but I got used to writing. For designers, it’s the uncured (yet) disease of the century […]

It’s far for me to deal with the politics of any party or candidate. I haven’t written about communication in politics and administration in years, as I didn’t […]

That phrase is attributed to Seneca (Lucius Annaeus), one of the greatest Roman Stoic philosophers who, together with Marcus Aurelius […]

I sit in my office on the same chair since ’98. It served me well for 21 years and it will probably for another few. You know, it is the classic office […]

Instead of celebrating this month 25 years of my company with great pictures, lots of fake nice words, lots of thanks (mom&dad and pet included), a long […]

As most of us know branding is a so-called marketing discipline encompassing (brand) […]

We read, and we keep reading. We even share the news about the workforce crisis, that we can’t find people who are both skilled and willing to work […]

When I was very young and I was preparing for college I worked for two years with my teacher to get the necessary skills for admission: object and […]

Just a short notice because I just remembered my first years since ’94 with my company when […]

In addition to my friends’ Dan Koblicska article, I just want to add a few more lines. For the vast […]

The creative aka designer’s mind is working just the same regardless of what he/she is doing: packaging, corporate identity, UX/UI, whatever. The […]

Even in these times, when we’re all searching for cheap things and we surf the internet looking for the […]

Well, that’s a long-short story. After a few meetings with startup owners, shakers and movers and receiving (almost) the same question I decided […]

Disruptive in business: Relating to or noting a new product, service, or idea that radically changes an industry or business strategy, especially […]

I’m a fundamentalist if it comes to pitching. It’s often the wrong process for the wrong goal. Pitches were invented to make big corporations establish long […]

We are publishing a new White Paper, this time dedicated to an extremely topical economic […]

For the title, I was inspired by this article, written by Diva în Bocanci. Amazing title, amazing […]

On Monday, the 15th of June, Tășuleasa Social presents Via Maria Theresia: Rediscovery […]

With 3 kinds of cheese and 3 whole eggs mixed in the composition. Leave it to cool and cut it into slices. You can also add a little garlic on top. And now for a little bit of advertising, the […]

Around the time when Mr. Basescu won […]

I started making a list a few days ago with everything that I used to eat as a child, either made by my mom or by my grandparents. Most often by my […]

Scenario no. 1. Let’s assume that I’ll change the following things in my company: 1. I arbitrarily increase my employees’ incomes […]

I’ve known for a long time that design juries and competitions don’t make much sense. There is no point in explaining why, those of you who work in the […]

Oh, how much I keep up with the world by reading the news, aggregating information from Facebook […]

The fixed date on which an obligation is fulfilled or something is done, according to an agreement, a decision or a prior requirement. In case some […]

Imagine that you are either the owner of a business, the executive director, or the marketing director […]

The ranking is based on a study done by the research company Unlock Market Research […]

I was talking to someone today about how diverse people are, how diverse are their opinions, their […]

As some of us already know, the National Agency for Fiscal Administration “is rocking” a new visual identity as a result of an auction […]

Did you know that Chuck Norris has already succeeded in counting to infinity twice?

It is very often the case that invitations to a pitch do not contain an indication of the budget, the pre-selection of agencies being in fact made […]

Cool!

Earlier, I repeatedly stated publicly that I am […]

In general, “talking” about fees and money, both from the point of view of agencies and clients, does not […]

Once upon a time, this image was as powerful as a 100-slide PowerPoint on positioning and strategy. I’m curious how valid it is today […]

It’s official, Ursus Pils, or, as it was once […]

In order to move directly to the subject, object, and actions – you know what they say about talking too much – each of us should realise that there […]

To walk, to step, it seems like the same thing. But when you are walking on a mountain you only do it a certain way. The variables are innumerable […]

Cluj is a really lucky city. Or it probably just got there by itself. Both of these idea […]

This winter I was not interested in the parliamentary elections, for various […]

A handful of people, fairy-tale-like locations and heartfelt stories about mountains […]

“People only see what they are prepared to see.” Ralph Waldo Emerson […]

The other day I wandered around the mountains for a bit. At one point I was […]

Cool Things at Tășu. Like Always.

Given that actual Roman orgies took place here, I barely managed to take any pictures, and the few I took are not even that […]

In the beginning I also worked at Vitrina for about 2 years, between ‘92 and ‘94. I was among the first, or perhaps even the first hired designer […]

Brief remarks about the logo of a new political party / alliance, the Right Romania Alliance: ARD – Acronym for the Romanian Development Agency – an institution […]

In the rare cases when I am interested in politics, I examine what happens through the prism […]

Every year, in May and June, I am bombarded with questionnaires, questions and requests to express my professional opinion on topics […]

It’s official, we’re in the middle of an election campaign. Messages about what candidates will do abound, as do messages about their […]

iPen for iPad, a beautiful object of minimalist design Apple’s well-known, unique style and a very good practical utility, far better than […]

I don’t think anyone has any doubts about the reasons for CSR projects: to put companies and/or brands in a favourable light (and) through “social responsibility: actions. Let’s not ignore what is already obvious […]

I read an interesting article about the new ways of employment that are looming on the horizon. I tend to agree with the writer of the article […]

Neither I nor my colleagues are web design specialists. However, we are specialists in design, we have a trained eye, we have a lot of experience […]

Trademark vs brand and vice versa. Product/service vs. brand and vice versa. Brand vs. product/service. Why do I mention all these […]

It’s been fifteen years since I wrote my first “something” about branding, design and the company I run. Since then I have had the pleasure […]

Forbes: What did you do for Romania? I paid my taxes correctly, I did not deceive the state, I did not […]

From a communicational point of view […]

On Monday, March 5th, starting with 6:30 pm, I will talk about branding and communication for […]

Fundatii Comunitare, www.fundatiicomunitare.ro, finances projects that are useful to various communities. The organization has a national […]

An informal and pleasant discussion with Marius Bența about the brand of Transylvania – if it is, it is not […]

As it is well written in the title, we are looking for at least one more collaborator, a writer. Not a copywriter. We are not looking for a copywriter […]

Since my last examination of the communication […]

Tășuleasa Social, Tășu for those who are close to it and its fans, represents a real phenomenon in […]

The statement “Romania does not have a brand” is wrong. Romania has a brand, both in terms of tourism and as a country. A negative brand […]

Politics is one of my concerns only when it comes to marketing, communication and public behaviour. What I can observe is an obvious lack of structured and pragmatic thinking […]

I was pleased to note that the Ministry of Tourism recently changed Romania’s tourism brand […]

A few years ago we had the opportunity to create for Standard & Snacks some product identities which […]

In a broad sense, “design on shaky grounds” happens when a valuable or growing company tries to modernize its product/service identity by resorting […]

Or how and why designers need to make some changes (and some of them even make them). Being a designer is one of the most complex, difficult […]

A question that deserves all the attention is: “If in times of crisis or recession one of the first measures of austerity of companies is to […]

A brief analysis of the recent developments of the brand identity for […]

When branding is no longer a […]

Once upon a time, not long ago, Romanian businesses reported, annually, extraordinary double-digit profits and growth. I heard about impressive market […]

This is a paraphrase of a famous Romanian movie line which is very true at the moment. The […]

On September 27th, Branzas turned 17 years old. For me personally and for us, it means a lot, from the point of view of all our […]

It’s a rhetorical question, of course, it’s changing. With the rationalization of budgets and its direct […]

First of all, I should start by making an observation. In the communist era, it is difficult to […]

Spec work or speculative work is an increasingly common phenomenon that is usually manifested by the request to make a project […]

Due to my job, I am an avid walker among store shelves. I analyse the packaging, the brand […]

The communication industry today is no exception to smaller or larger screw-overs. The funny thing is that they reach such low levels that everything […]

Everyone is facing a crisis. The consumer makes savings, increases interest rates on loans, decreases sales, and the market is flooded with […]

”The brand is made by people and it is difficult to have a brand that is better than people […]

Not that long ago, I was writing in an editorial about the dairy industry going down vertiginously. In the meantime, I have updated my information […]

I think the vast majority of people know something about the Gaussian curve – that graphical […]

We want to be well. Immediately, effortlessly, we look for the simplest, most convenient, cheapest […]

Why are Romanian cosmetic brands (brands) sold at ridiculous prices compared to the ”foreign” ones? Because they sell […]

Infrastructure at the level of the Middle Ages. Poor or non-existent public toilets. The Dracula Hotel from Piatra Fântânele – the ultimate […]

Take a hotel from a touristic guide or from the internet. Dial the telephone number, listen to the more or less nice voice of the receptionist […]

To be in perfect shape. Always. With perfect curves, small waist, long neck, upright posture, taller, freer, more beautiful. But especially to […]