by Ovidiu | Mar 3, 2023 | _Opinii
I think I got fed up with the brands. Although the internet is full of articles and consistent opinions about logo/visual identity vs brand – in the sense that a product or service that has a visual identity is not necessarily a brand, especially if it is in the...
by Ovidiu | Feb 17, 2023 | _Opinii
Show me the money! In the movie Jerry Maguire, Tom Cruise plays a sports agent who is restarting his career based on idealistic principles that downplay the almighty dollar and promote relationships. The only problem is that the athletes are looking for money. In an...
by Ovidiu | Feb 14, 2023 | _Opinii
Is there a need for ethics in branding? (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) Brands are a symbolic, intangible construct, born in their modern sense from the need to sell, be...
by Ovidiu | Feb 10, 2023 | _Opinii
How important is the brief? For a designer or brand consultant, the brief is good as long as it is short and to the point. However, when it goes beyond 2-3 pages and doesn’t clearly establish objectives, deliverables and timeline, it’s already completely...
by Ovidiu | Feb 1, 2023 | _Opinii
Brand Romania – Workforce scarcity in tourism. (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) […] since the 1990s, Romania has had an incredibly consistent emigration, which...
