by Ovidiu | Apr 2, 2026 | _Opinii, _Opinii
Design as an act of governance – How institutional branding can propel Romanian creative industries in Europe In Romania, design and branding are often viewed as niche fields, essential tools destined almost exclusively for the private sector. While companies...
by Ovidiu | Mar 31, 2026 | _Opinii
Coats of arms and visual identity in Romania 1. Introduction — A Visual System Stuck in the PastThere is a perfectly legally codified tradition in Romania stating that every county, municipality, or town must display its visual identity through a heraldic shield—a...
by Ovidiu | Mar 10, 2026 | _Opinii
Visual identity, governance, and the reform of the citizen experience I. The visual contract of powerThe visual landscape of domestic public institutions reflects their organisational structure and operational mindset with clinical precision. What we are witnessing is...
by Ovidiu | Feb 26, 2026 | _Opinii
The visual architecture of legitimate violence: the semiotics of modern warfare Military heraldic systems are not mere exercises in decorative aesthetics, but instruments of doctrinal communication, designed to shape the psychology of the combatant mass and convey an...
by Ovidiu | Feb 18, 2026 | _Opinii
The Brand of Cluj Universities – Uniformity, mimicry, perspectives The visual analysis of the visual identities of Babeș-Bolyai University (UBB), “Iuliu Hațieganu” University of Medicine and Pharmacy (UMF), and the University of Agricultural Sciences and...
by Ovidiu | Jan 20, 2026 | _Opinii
The First Challenge of 2026: Not Repeating Old Formulas The start of 2026 is, inevitably, a time for taking stock, but it is also a rare opportunity to look forward with new clarity, unencumbered by inertia. As calendars reset, we remind ourselves that the challenges...
