by Ovidiu | Jul 16, 2025 | _Opinii
Marketing Manager vs Marketing Director A Marketing Manager is not a Marketing Director. The Marketing Director operates at a strategic and business level, being responsible for the department’s P&L (Profit and Loss). The Marketing Manager is more...
by Ovidiu | Jul 2, 2025 | _Opinii, _Opinii
Download pdf Romania must imagine its present to sketch its future. In 2022, I presented, with Magna cum laude, my doctoral thesis on Romania’s country brand, an exhaustive research on the issue and its possible solutions. The research took almost six years, and...
by Ovidiu | Jun 25, 2025 | _Opinii
The Brand as an Absolute Dictator and Its Relationship with the Founder. When a Brand Can Lose Its Way – Crucial Lessons in PositioningThere are two types of founders: those who remain omnipresent in the spotlight, being the absolute voice and face of their...
by Ovidiu | May 5, 2025 | _Opinii
Should clients pay for pitches? I’ve been running Branzas Design for over 30 years, and here’s something I’ve learned the hard way: not every pitch turns into a project. The percentage of pitches that don’t win is sub-unit. But every pitch takes real time, real...
by Ovidiu | Mar 24, 2025 | _Opinii
A topic too little discussed Rarely do we see articles or analyses in the public space about how branding and/or design agencies are financially compensated for their services or how they build their budget from which the hourly fee is calculated. I consider agencies...
by Ovidiu | May 16, 2024 | _Opinii
The podcast is fresh off the mics. The podcast is fresh off the mics. I apologize in advance to our English-speaking readers; the podcast is only in Romanian. We had the great pleasure of chatting freely – as we both like to – with Alexandra Crăciun about...
