The question of Romanian tourism.

The question of Romanian tourism. Tourism in Romania is closely linked and conditioned by several elements. I take them one by one: Primo: the national tourism strategy, which first of all implies a focus on what Romania has to offer in terms of tourism to monetize...

Romania: What is (y)our plan?

România: What is (y)our plan? (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) According to Peter Drucker, whose writings have contributed to modern corporations’ philosophical and...

Romania: an inclusive or extractive society?

Romania: an inclusive or extractive society? (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) All forms of institutional and personal manifestation are directly related to the type of society,...

Who is really interested about Romania?

Who is really interested about Romania? (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) What is certain is that you cannot change the image of a place (city, region, country) without changing...

Country branding communication.

Country branding communication. (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) The communication messages about Romania initiated by the successive administrators since 1990 were punctual,...

Nation Branding. Controversies.

Nation Branding. Controversies. (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) The most documented approaches to defining the country (or nation) brand belong to Simon Anholt and Keith...