1% for the City’s Marketing

1% for the City’s Marketing It’s not a rhetorical question: do cities need marketing or not? What about branding? Communication, lobby, PR!? The vast majority, if not all cities in Romania, avoid approaching this subject. They do not have a marketing department, they...

The Ghost Town. A Brand.

The Ghost Town. A Brand. Anyone who has wandered around in Cluj knows that in the summer the city is as quiet (or dead) as Bistrița or Zalău. The explanation is simple, the students leave. Without them, the life, the hustle and bustle, the colour, the crowds and the...