The parent company of the most famous beer brand
This was, without a doubt, one of our most complex corporate identity projects. The complexity resulted from the multitude of market factors that needed to be taken into account and from the impressive number of experts involved in the project, both from Romania and from abroad. Each one of us wanted to participate and bring their creative and strategic contribution to this project, one of the first of its kind made in Romania.
Every detail was analyzed, discussed and dissected. It was a three in one type of project! First of all, it was an extensive analysis project and only then, based on the results obtained, it evolved into a strategy and design project. Even today we are still proud that the visual identity of Ursus Breweries belongs to us.
Visual identity, applications, identity standards