Regional leader in building materials.
For customers building or renovating, Unimat is the medium and premium quality building materials and finishes supplier for those who want expert, professional advice. Unlike DIY stores, Unimat offers a personalized shopping experience and price advantages. The brand positioning is functional, as it solves problems and offers customer relationship benefits, such as consultative selling and the possibility to negotiate prices.
Through expertise and consultancy at the highest level, Unimat’s vision is to become a regional leader in building and renovation materials. Unimat is a provider of solutions, not just materials. The team is flexible and has a tailor-made response to almost any materials, solutions, and construction problem, providing an integrated consultative sales, transportation, and logistics service. Unimat customers perceive these benefits as essential to the success of their projects.
Unimat’s brand values include ethics, professional behavior, integrity, responsibility, and quality. Unimat products and services cover almost the entire range of construction and finishing materials, tools and equipment of medium and premium quality, and consultative sales services, both online and offline.
The rebranding process included two initial stages: brand analysis and brand strategy. Through the following design steps, the Branzas team aimed to modernize and simplify the visual identity, starting from the current vizual state of the brand and conceptually and symbolically defining design elements. The new brand identity was transformed into a direction in line with current design trends (simplification, dropping, or minimizing excessive decorative elements) so that a memorable identity was in line with the brand positioning.
Details
Building supplies, Consultative sales
Logo, Visual identity standards, Communication strategy, Consultancy.
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