The charity which promotes Transylvanian values
Transilvania Leaders is first and foremost a forum of the most important people of culture and business in Transylvania, which aims to support local, regional and national projects that highlight the rich historical past of the region but also current projects that support urgent and immediate needs.
The seven historical cities of Transylvania, definitory for the history of this region, were stylized in the visual identity of the charity, being the true ”foundation” of the region. The visual identity was discussed and strategically directed from the very beginning towards a simple, almost modest direction.
The founders’ and members’ philosophy is rather oriented towards making, building and helping. That is why we planned from the very beginning to create a discreet and functional identity – a simple monogram sign that could be easily perceived.
This project is a very special and unusual one for us, or for a branding and design agency in general. Transilvania Leaders Foundation asked us to find an elegant [..]