The PR Industry – Delicate Payment Issues

“Agencies are fighting all alone to do themselves justice, and risk losing business opportunities because they are not… flexible (yes, that’s what some clients in Romania think of agencies that do not lower their prices substantially, that work on their own schedules, agencies that still have a trace of dignity left).” Gabriela Lungu

The article and Ms. Lungu’s assertions were both very interesting. We (Branzas) have also been categorised as an “inflexible” agency. And we lost opportunities because we maintained our verticality in these 21 years of activity. After all, the problem that the PR industry is dealing with is not very different from ours.

You can read the whole article here: