by Bogdan Branzas | Feb 9, 2015 | _Opinii, Uncategorized
A Wine from Turda – A Hypothetical Case We had lots of fun last fall with a branding and packaging project for a local wine that was about to hit the market. It was really nice to study the area, history, vineyard, wines, the many species of grapes, and to...
by Bogdan Branzas | Jul 14, 2014 | _Opinii, Uncategorized
CSR – PR Campaign or Responsible Behaviour? Let’s start with the definitions. CSR, which stands for Corporate Social Responsibility. I did a simple search on the internet and I typed “CSR definitions” to find public sources on the subject, and I clicked on the...
by Bogdan Branzas | Jul 16, 2013 | _Opinii
Swimathon Cluj 2013 = 2.142 Trees! The oxygen a human need in a year is produced by seven mature trees. And every year, in Romania, over 10 thousand acres of forest are cut down. At the Swimathon, the Tășuleasa Social team raised 30,000 Romanian lei from donations....
by Bogdan Branzas | Jul 15, 2013 | _Opinii, Uncategorized
Dracula Reloaded, a New Leaf For a long time, we all avoided at any cost to put Dracula in the spotlight, as a vector of promoting Romania. There were disparate attempts, but the general trend was a definitive NO. We were instinctively ashamed of him, for a somewhat...
by Bogdan Branzas | May 13, 2013 | _Opinii
Atiya – A Beautiful Gift As the name implies, Atiya means “present” or “gift”. Atiya is the new Home & Design product line from Becker Romania, a subsidiary of the international company Becker, specialised in end products made of wood. The Atiya range...
