by Bogdan Branzas | Jul 26, 2014 | _Opinii, Uncategorized
CSR – Mandatory Positive Impact on the Community The European Union redefines CSR. The highlights are mine. Here is the source. The European Commission has released a new statement on CSR policy. The EC emphasises, among other things, the double profitability of...
by Bogdan Branzas | Jul 14, 2014 | _Opinii, Uncategorized
CSR – PR Campaign or Responsible Behaviour? Let’s start with the definitions. CSR, which stands for Corporate Social Responsibility. I did a simple search on the internet and I typed “CSR definitions” to find public sources on the subject, and I clicked on the...
by Bogdan Branzas | Jul 10, 2013 | _Opinii, Uncategorized
Down the Drain!? The Old Marketing Paradigm The marketing paradigm – the one we all know – has been long gone, but it is not easy for us to accept it. It’s hard to start on a new path, even if it has already been walked on. Marketing emerged in “its...
