by Bogdan Branzas | Aug 4, 2015 | _Opinii
The Old Marketing Paradigm – Sinteza Magazine – July 2015 Thanks to those from Sinteza for their constant interest in the phenomena of our society....
by Bogdan Branzas | Jul 10, 2013 | _Opinii, Uncategorized
Down the Drain!? The Old Marketing Paradigm The marketing paradigm – the one we all know – has been long gone, but it is not easy for us to accept it. It’s hard to start on a new path, even if it has already been walked on. Marketing emerged in “its...
by Bogdan Branzas | Jun 21, 2013 | _Opinii
1% for the City’s Marketing It’s not a rhetorical question: do cities need marketing or not? What about branding? Communication, lobby, PR!? The vast majority, if not all cities in Romania, avoid approaching this subject. They do not have a marketing department, they...
by Bogdan Branzas | Jun 14, 2013 | _Opinii
Money for nothing… …and checks for free. No, I’m not going to write about Dire Straits, even though I like them very much, but about how people “expect free stuff” and about how some have the impression that they can sell marketing services at low prices, like...
by Bogdan Branzas | Jun 13, 2013 | _Opinii, Uncategorized
Useful / Useless Marketing It’s an axiom, all products tend to look for ways to become brands. It’s only natural, in this way you can ask more from consumers (price), you can aspire to reach more consumers (market share), you can build loyalty (reputation) and much...
