1% for the City’s Marketing

1% for the City’s Marketing It’s not a rhetorical question: do cities need marketing or not? What about branding? Communication, lobby, PR!? The vast majority, if not all cities in Romania, avoid approaching this subject. They do not have a marketing department, they...

Money for nothing…

Money for nothing… …and checks for free. No, I’m not going to write about Dire Straits, even though I like them very much, but about how people “expect free stuff” and about how some have the impression that they can sell marketing services at low prices, like...

Useful / Useless Marketing

Useful / Useless Marketing It’s an axiom, all products tend to look for ways to become brands. It’s only natural, in this way you can ask more from consumers (price), you can aspire to reach more consumers (market share), you can build loyalty (reputation) and much...