Povestea (The Story)

Povestea (The Story)

 The story continues A group of kind-hearted people gathered around Transylvania College together with Wellbeing Institute and Mind Education wished to share their experience in order to slowly transform the Romanian educational system. This is how the...

Safe mode – Courage. Innovation. Creativity.

Safe mode – Courage. Innovation. Creativity. “Courage. Innovation. Creativity.”Three words from the The Explanatory Dictionary of the Romanian Language that have been demonetised by being used relentlessly in any context, presentation, event or project brief in...

Money for nothing…

Money for nothing… …and checks for free. No, I’m not going to write about Dire Straits, even though I like them very much, but about how people “expect free stuff” and about how some have the impression that they can sell marketing services at low prices, like...

Innovation + Brand = 90% BS

Innovation + Brand = 90% BS The term “innovation” has caught up with the word “brand” in terms of how popular it is and how it is used anywhere, anytime and in any business situation or context. If up until recently, maybe a few years ago, everything was branded with...