Design That Lasts

Design That Lasts In 1958, the perfume Madame Rochas was released, the packaging of which was made by the now famous designer Pierre Dinand. At that time, Pierre Dinand incorporated new technologies and materials into that precious little bottle, innovative and unique...

The Genesis and the Evolution of a Brand

The Genesis and the Evolution of a Brand Many years ago, we defined ourselves as “Designers and consultants”. Then, together with our clients and the market in which we work, we became “Consultants and designers”. And we came up with a logo, our logo, to represent us....

Atiya – A Beautiful Gift

Atiya – A Beautiful Gift As the name implies, Atiya means “present” or “gift”. Atiya is the new Home & Design product line from Becker Romania, a subsidiary of the international company Becker, specialised in end products made of wood. The Atiya range...

Actual Training

Actual Training I start from the presumption that the training of marketing executives, whether juniors or seniors, must necessarily come after a formal education and a minimum of practical experience. Therefore, there are 3 possible types of training (no main course,...

A Yellow-ish-Orange Story

A Yellow-ish-Orange Story The story of Gălbenel (Yellow-ish, in literal English translation) is a simple one, like any story about a successful product or brand. A man and his wife – a specialist in “agricultural affairs” – decided one day to open the most...