by Bogdan Branzas | Nov 14, 2014 | _Opinii, Uncategorized
Decât o Revistă (Just a Magazine) – Somewhere It Feel Good to Be Living Lavinia Gliga recorded me with a tape recorder and this erratic thing came out. I mean, this is how I talk. 🙂 I hope there are people who can understand something from all of this. The Cluj...
by Bogdan Branzas | Apr 15, 2014 | _Opinii, Uncategorized
The Worst Branding Advice – Which You Definitely Hear All the Time “Communicate. Put money into advertising. Saturate the media with your PR. You can’t not be online. Put up banners. Organise press conferences. Make a Facebook page and get to 50,000 likes....
by Bogdan Branzas | Sep 16, 2013 | _Opinii, Uncategorized
Others Also Need Special Laws Since it is very trendy, because of “special” interest, to pass special laws that would only benefit a single company, I propose that, with the help of a law that should be enforced by the parliament immediately, without any special...
by Bogdan Branzas | Jul 15, 2013 | _Opinii, Uncategorized
Dracula Reloaded, a New Leaf For a long time, we all avoided at any cost to put Dracula in the spotlight, as a vector of promoting Romania. There were disparate attempts, but the general trend was a definitive NO. We were instinctively ashamed of him, for a somewhat...
by Bogdan Branzas | Jul 10, 2013 | _Opinii, Uncategorized
Down the Drain!? The Old Marketing Paradigm The marketing paradigm – the one we all know – has been long gone, but it is not easy for us to accept it. It’s hard to start on a new path, even if it has already been walked on. Marketing emerged in “its...
