A life lesson necessary for everyone
Another project by Tășuleasa Social, one of the many useful, open-minded and soulful projects, the Mountain Hiking School aims to teach every year the mountain novices, regardless of age, what it means to walk on mountain paths, to camp under the stars, to drink water from springs, to cook at a campfire and, why not, how to tie the laces to your boots. Basic things that everyone should experience.
Again, we were called to create the identity and visual concept of the project and some of us, the experienced ones, were even instructors for the novices participants. The iconic drawing of the three people who cross the paths with a puppy remained well imprinted in the souls of those who experienced for the first time the emotions and lessons of the School.
The project is supported by important companies in Romania and carried out with the help of experienced mountain guides, mountain rescuers and other specialists in survival in nature and first aid.
Visual identity, applications, communication strategy