Safe mode – Courage. Innovation. Creativity.

“Courage. Innovation. Creativity.”
Three words from the The Explanatory Dictionary of the Romanian Language that have been demonetised by being used relentlessly in any context, presentation, event or project brief in the “world” of marketing, design, branding, advertising and PR. Usually being completely unrelated to courage, innovation and creativity, as well as to the “presentation” process. Or to people who possess such traits. Or to projects and results that entail such qualities. Almost everyone has been mostly playing in “safe mode” in recent years, I don’t really know why.