Full of colour, refreshing and flavoury

Although it’s been a while since we have created this project, the concept is still alive and just as refreshing! The packaging series for N’Ice Tea challenged us to come up with something completely new in the crowded and competitive market for bottled tea.

For this brand we created the name, the shape of the packaging, we chose the ”coating” technology with printed heat-shrink foil and we created the visual identity of the product. The illustrations that visually dominate the packaging convey a message of coolness and natural flavours. The fruits embedded in ice cubes, tea leaves and different colours are unique to each assortment in order to support the idea of freshness and naturalness.

Other brand identity projects for products that were designed for young people are Rontzy or Oups!.

Details
Refreshments
Name, illustration, packaging

Other projects

Oups!

Oups! It can mean whatever you want! It’s eye-catching right away, it intrigues you, it makes you want to see what all the fuss it's about [..]

Rontzy

Many years ago, at the beginning of the 2000s, we had the opportunity to develop for Microsoft Romania a unitary concept of gift items in a very [..]