The number one specialist in tires
Nexxon, probably the largest tire distributor in Romania, asked us to find the right marketing positioning in order to achieve their goal, that of becoming the No. 1 specialist in tires. They actually found the positioning by themselves, we just worked out the details and developed the brand strategy. The most difficult part was to convince them that their first idea was the best, but once they gained the courage to fully assume this vision, everything became simpler.
The visual identity is a continuation and refinement of the original one, used by Nexxon from the beginning. Our creative contribution was channelled to modernize the previous visual identity and to create the applications, the standards and the identity manual, the communication strategy and the visual language.
Brand strategy, visual identity, applications, communication strategy, identity standards