Medisprof has recently inaugurated the first Romanian private hospital and treatment centre for cancer in Cluj-Napoca. Even though this is a very serious and extremely professional field, we tried to bring a joyful and colourful touch through the visual identity that we created.
The project took place in several stages, the first being the one in which we tried to find a suitable logo for the most modern treatment centre in the country. We used the initial ”M” divided into multiple asymmetrical, coloured sections to emphasize, in a friendly way, all the various skills that the doctors and the specialists possess.
The second stage was the creation of identity applications and a positive and complete experience for all the patients, both inside and outside the hospital. In order to achieve this, we paid special attention to the internal informational systems, reception and internal circuits.
The third stage was allocated to the creation of the design standards and the visual identity manual.
Visual identity, applications, signage, identity standards