Our agency’s challenge was to bring the firm’s new visual image to the same level as its expertise. K&K Studio needed a brand that reflected authority, elegance, and trust, clearly positioning them as an indisputable leader among investors, public institutions, and international partners.

The Branzas team built a comprehensive visual identity that balances the weight of tradition with modern architectural minimalism.

The design of the new logo inspires solidity and durability—core values in restoration—and drew inspiration from Baroque and Gothic vault arches. The design was conceived to function as a “seal” of quality, being sober enough to command respect, yet featuring graphic details that suggest the restoration architect’s meticulous, millimeter-level attention.

Whether it concerns identification plaques on the restoration sites of historical buildings or the ambient design of their own offices, the materials used (suggesting stone, metal, or matte textures) and the typography were aligned to provide a discreet yet premium presence, thus creating a refined and understated signage system.

Brand standards maintain visual manifestations at the highest level. Thus, we drafted a rigorous identity manual that defines the colour palette (earth tones, plaster, and natural, sober, or metallic textures), typography rules, and the application of the brand on technical documentation, presentation portfolios, and bids for complex tenders.

Through the new identity created by Branzas, K&K Studio benefits from a brand image that confirms their status as European-level restoration experts. The consistency provided by the identity manual and the impeccable design transforms every touchpoint (from a business card to a construction site panel) into a statement of professionalism, helping to consolidate trust in the large-scale projects they manage.

Details
Architecture and restoration
Brand strategy, Communication strategy, Visual identity, Signage, Brand Standards Manual

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