On the Transylvanian meridian
The hospitality industry in Cluj was enriched a few years ago with a new boutique hotel, Meridian, rebuilt almost from scratch on the old location of a small hotel from the ’90s. The owners insisted on creating a comfortable environment, almost like home, this being their business and brand strategy.
We created a very simple and direct visual identity based on the initials H and M, in accordance with its strategy of being a simple but welcoming host. The chromatic range proposed by us is based on a shade of dark brown, almost black and a shade of orange with copper tones, thus supporting the interior design and the materials and textures used.
Details
Hospitality
Visual identity, identity standards
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Cluj-Napoca 2021
We worked hard for this contest, not only out of respect for our city but because that is how we are used to treating any project we get involved in [..]
