The magic continues!
*in Romanian the brand’s name Farmec can also be translated as magic

The modernisation of the visual identity of a traditional brand involved two main components. The first one was the modernization of the logo, trying to keep as much of the company’s DNA as possible. The second one was the gradual restoration of all the cosmetic packaging from its main range. The initial part of the project, the study and analysis stage, was intended to identify the information needed to be transposed both in the logo and in the visual hierarchical structure of the packaging.

Next, we identified the most appropriate graphic style for the illustrations, the dominant colour and the main colour range in order to illustrate the type of product and its ingredients in such a way that can be effortlessly understood by any consumer.

It was a demanding process, which required both analytical and creative skills, at the end of which Farmec acquired a new brand identity and a modern, well-structured, but also friendly and familiar look. The management team has at its disposal the design standards manual that structures all the information and graphic rules which, if followed precisely, will help the brand continue its development.

Visual identity, packaging, identity standards

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