Updating design standards
Our client, for whom we have been working for over 25 years, Elis Pavaje, has benefited from an extensive project to analyse, evaluate and redesign the design standards for the brand’s visual identity. The project resulted in a new standards manual extended to all forms of brand expression.
Elis Pavaje is the national leader in residential and industrial paving, precast concrete and complex infrastructure projects using its products. The company has been our client since its inception, with its visual identity designed by us. The logo, construction, and colour scheme – the brand’s DNA – have remained unchanged. Still, the visual context and graphic style were successively improved year after year to cope with changes in the market and the complexity of brand communication.
The new identity standards manual covers all the rules of visual identity use, down to the most minor and seemingly insignificant details, to meet all design and communication challenges.
As always, when designing a visual identity and standards manual, we do our utmost to ensure that the result ensures consistency, homogeneity and harmonisation across all forms of brand expression.
Vibro pressed concrete products
Identity Standards, Visual Identity, Brand Expression, Stationery, Signage, Communication.