Demystifying the Fees of Branding Agencies
In general, “talking” about fees and money, both from the point of view of agencies and clients, does not happen. It seems to be a taboo subject, well-guarded and shielded. It is, in fact, very simple to do so if you include the pragmatic and transparent calculations in your speech for “solving the mystery” of the structure and the amount of fees charged by the agency. Sure, I’m talking about Branzas’ point of view now, but I don’t think our perspective is radically different than that of other agencies. In extenso, about fees and their construction, values and volumes, here.