The colourful hen

This project carried out a few years ago, tried to capture the richness and colours of nature in a single design which was intended to represent a relatively young company that aimed to bring a new concept to the meat and chicken market while uniquely addressing the consumer.

The complete project meant drawing the visual identity as well as all the types of packaging for the chicken products, the car transport fleet, the applications and the communication materials and the design standards manual.

Meat and meat products
Brand strategy, brand concept, packaging, visual identity, applications, identity standards

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