by Ovidiu | Feb 14, 2023 | _Opinii
Is there a need for ethics in branding? (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) Brands are a symbolic, intangible construct, born in their modern sense from the need to sell, be...
by Ovidiu | Feb 10, 2023 | _Opinii
How important is the brief? For a designer or brand consultant, the brief is good as long as it is short and to the point. However, when it goes beyond 2-3 pages and doesn’t clearly establish objectives, deliverables and timeline, it’s already completely...
by Ovidiu | Feb 1, 2023 | _Opinii
Brand Romania – Workforce scarcity in tourism. (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) […] since the 1990s, Romania has had an incredibly consistent emigration, which...
by Ovidiu | Jan 26, 2023 | _Opinii
Romania – Consequences of tourism commodification. (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) “A fact about which the spectator of the show allows himself not to speak for...
by Ovidiu | Jan 20, 2023 | _Opinii
Romania-Considerations regarding tourist or nation brand. (Excerpt from the doctoral thesis “Visual identity sources for Romania’s country brand,” author Bogdan Brînzaș) „Romania does not exist on their perceptual map. It is neither good nor bad. Simply...
