Brand Romania has a human resources problem.

Brand Romania has a human resources problem. After the two episodes on financing and distribution, it is now the turn of Brand Romania’s most critical problem: insufficient and, above all, uneducated human resources, especially in state structures. Previous...

Design thinking with an audience.

Design thinking with an audience. I recently held a talk at the Meron café with @Vlad Șulea – whom I thank for the invitation – about the art, pleasure, and utility of making things with one’s hand, i.e., “old-fashioned” graphic design...

Brand Romania has a funding problem.

Brand Romania has a funding problem. The famous General Patton is credited with the following quote: ‘if everyone thinks alike, someone is not thinking’. Following the general’s logic in the context of Romania and specifically related to tourism or...
Purrista

Purrista

 Patent pending product for pets Purrista is a product, and we hope it will become a brand for animal lovers who care for them every day and enjoy their company. Fine sawdust pellets for pet bedding, invented by a handful of hearty and ingenious people, contain a...

Brand Romania has a distribution problem.

Brand Romania has a distribution problem. Bear with me today; this text will be long but worth reading. In the almost 30 years of working as a designer and consultant for domestic or international brands, I have learned that no product or service, no matter how good...