Handwriting delicacy and textile materials
Arcasha is a start-up from Cluj-Napoca which aims to teach and educate different age groups of people in the spirit of acquiring dexterity in the calligraphy field. It hopes to stimulate the interest in experimenting with different instruments of writing on surfaces and textiles. At the same time, it manufactures printing and interior decoration objects made out of textile materials..
Arcasha is a person in flesh and bones, a lady in the art of writing and a great pedagog. It was a real pleasure to collaborate with her, although it was not easy, as her trained and experienced eye made her analyse our propositions from a critical point of view.
Her requirement was extremely precise: A visual identity that could encompass both the art of writing and signs and the delicacy and richness of textile materials.
Training services, art
Visual identity, identity standards
This project is a very special and unusual one for us, or for a branding and design agency in general. Transilvania Leaders Foundation asked us to find an elegant [..]