I start from the presumption that the training of marketing executives, whether juniors or seniors, must necessarily come after a formal education and a minimum of practical experience. Therefore, there are 3 possible types of training (no main course, second course and dessert 🙂 ) :
1. Acquiring new practical knowledge that is immediately applicable.
2. Familiarisation with a certain subdomain or specialisation.
3. Stimulating non-linear and creative thinking.
What should also be considered in correlated training:
The mix of modules.
Involvement of managers from other departments.
More about applied marketing training, here.